The Artists and the Art:
Historically some of the finest artists in the world have
created art, posters, and labels to advertise commercial products. Classic
Poster Art from the 19th Century is valued art in its own right, and collectors
pay many thousands of dollars for images they love, and work by artist's
they prize. See: Rare
Today some manufactures of wine and liquor invite fine artists
to make art they will use to launch their advertising campaigns. Absolut
Vodka, a Stockholm based commercial enterprise, committed to the arts,
has showcased more than 400 artists since Andy Warhol first illustrated
the famous Absolut Vodka bottle in the 1985. Artists commissioned to create
art for Absolut advertising campaign's include Keith Haring, Ed Ruscha,
Armand Arman, LeRoy Neiman, Robert Indiana, Ceesar, Julia Wachtel, Pierre
& Gilles and other leading artists. Regardless of the artist, his
country, or the style of his work, every art piece reflects both the vision
of the artist and the spirit of Absolut Vodka.
The company has established an Absolut Art Collection which
not only showcases the advertising but travels to museums around the world.
Last year three major art museum exhibits were arranged. Companies using
fine artists to create advertising billboards and labels for them, display
their prized product in art exhibition venues and commercial international
magazines. Art historians and art critics critique the art, and their
commentary becomes art history. The fact is, these labels are good business,
excellent advertising tools and excellent fine art.
The collection of posters featuring wine labels, displayed below, are from USA California wines. The designs are colorful depictions and they are visually good art. These posters exactly replicate the labels on the wine represented. Each posters is an original lithograph. Some combine more than one printmaking technique, and some have embossed areas. The Panache label, for example, has an embossed seal. Pairs of these posters, displayed together, make handsome art presentations.
Contact us to see any Wine Art lithograph poster displayed on this composite.
Contact us to see any Wine Art displayed on the composite photograph, above.
Copyright © 2002 Sukonik Fine Art Inc. t/a PSfineart. All Rights Reserved.